Imporey Internacional is an importing and trading company with more than 100 collaborators and operations distributed between Monterrey, Nuevo León, and Manzanillo, Colima. Its sustained growth positioned it as a relevant player in its sector; however, this same growth highlighted the limitations of an operational infrastructure that had not evolved at the same pace as the business.

Challenge

Imporey's operations relied on spreadsheets and isolated systems that did not communicate with each other: an ERP, a proprietary custom-developed system, and multiple complementary files. The company did not have a centralized warehouse management system (WMS), which prevented consolidating information into a single reliable source.

This fragmentation had direct consequences on the business. Low inventory reliability increased the return rate and, with it, the associated costs in time and resources. The lack of integrated information made decision-making difficult and limited the traceability of operations. In this context, Imporey began the search for a WMS solution capable of organizing and centralizing its entire operation.

Solution

GW Consulting carried out the comprehensive implementation of Odoo, unifying in a single platform the areas that previously operated independently: inventory, purchasing, logistics, administration, billing, and sales. On this basis, a tailored solution was developed, designed to respond to the actual scale of the operation, which currently processes more than 2,000 orders daily.

The project included the incorporation of strategic integrations for Imporey's business model:

• Yuju, for inventory and sales synchronization with their digital channels.

• Marketplaces, connected to a single source of inventory to operate without discrepancies between channels.

• Handheld computers, which allow warehouse personnel to execute their operations directly on the system and in real time.

The main challenge of the project was the volume of development required for an operation of this magnitude. This was addressed through an iterative process of code optimization, aimed at maximizing system efficiency and response speed to reach the performance required by Imporey's daily operation.

Results

Centralizing operations in Odoo translated into measurable improvements in the most critical business metrics:

• 40% reduction in returns, resulting from a reliable and fully traceable inventory.

• 50% reduction in operational times, by eliminating manual processes and disconnected systems.

• Full visibility and control of inventory, with a single source of truth for the entire organization.

Beyond the numbers, Imporey Internacional evolved from an operation managed through spreadsheets and dispersed systems to a model administered from a single platform, providing order, control, and a solid foundation to continue its growth in a scalable manner.

"Odoo helps us operate in a more efficient and controlled manner. — Gabriel Llaguno, Imporey Internacional."

Would you like to know how an integrated operation can transform your company's results? At GW Consulting, we assist organizations like Imporey in centralizing their operations with Odoo.