Arctic Fever is a creative studio specializing in strategy and branding, based in San Pedro Garza García, Nuevo León. Since 2017, it has helped brands from various sectors convert business clarity into cultural strength through design, strategy, and communication. A studio whose craft is to bring order and clarity to their clients' brands — and who was looking for that exact same clarity for its own operation.

Challenge

Arctic Fever's operation revolved around project management, but the key pieces of the business lived apart. The team managed their projects primarily in Asana, a useful tool for coordinating work, but one that did not connect projects with profitability, costs, or billing.

This disconnection had a concrete cost: time spent on administrative tasks, little visibility into the actual profitability of each project, and a lack of centralized control that made it difficult to see, at a glance, how the business as a whole was performing. For a growing studio, this lack of visibility had become a bottleneck.

Solution

GW Consulting implemented Odoo to unify the studio's three core areas into a single platform: project management, profitability and costs, and billing. The goal was not just to migrate tools, but to deliver a system that truly worked for their way of operating, with automations and considerable improvements over what they already had.

The implementation was carried out in a clean and focused manner, without external integrations: a well-executed standard configuration tailored to the reality of a creative agency. The project was completed within a 3-month timeframe.

Results

Centralization in Odoo changed the way Arctic Fever views and runs its business:

• Centralized visibility and control, with projects, profitability, and billing on a single platform.

• A clear view of entire company performance, allowing business results to be easily consulted in one place.

• Greater operational efficiency, by reducing dispersed administrative work and disconnected tools.

Beyond operations, Arctic Fever went from coordinating projects in an isolated tool to running its business from an integrated platform, with the necessary visibility to make better decisions and continue growing with clarity.

"Now we have everything centralized. We can see the profitability and results of the entire company in one place, with a level of control we didn't have before. GW understood what we needed and delivered a system that truly works for us."
— Paola Méndez, Head of Operations, Arctic Fever

Does your service company coordinate projects in one tool, but fail to see the complete profitability of the business? At GW Consulting, we centralize your operation in Odoo, just as we did for Arctic Fever. Contact us.